Acquisition Marketing Director (consumer)
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| Job Type | IT / Technology |
| Location | Home Based |
| Area | Home based, EnglandHome based (UK), InternationalEurope, International |
| Sector | MarketingMarketing - Online/Digital/Ecomm/SocialMarketing - Marcomms - General |
| Salary | Six figure base + bonus + stock + benefits |
| Start Date | |
| Advertiser | Neal Allen |
| Job Ref | 1190 |
| Job Views | 2503 |
- Description
- A global consumer digital / technology business with hundreds of millions of consumer customers worldwide. Highly dynamic with year on year growth organically and through acquisition. Trading exceptionally well before the pandemic, and accelerated even faster since it. Great people – intelligent, dedicated, and conscientious.
Responsibilities:
• Lead a fast growing and innovative User Growth marketing team (5 reports currently) with relentless focus on the customer experience and outcomes.
• Inspire the team to find new profitable channels to grow their global customer base.
• Identify opportunities with external service providers including advertising platforms, affiliate partners, mobile marketing tools, and acquisition partners
• Identify opportunities internally (other customer groups), collaborating with Product and Sales teams to define and execute acquisition initiatives
• Drive paid user acquisition across different channels and platforms (e.g. Facebook, Twitter, Google, search ads, affiliates, etc.)
• Analyse the performance of acquisition efforts, uncovering opportunities that will reach growth targets
• Critically evaluate our current processes, overhauling these where necessary to drive efficiencies and improve team performance
• Improve sales productivity by simplifying processes and evaluating new tools, enabling the team to work smarter
• Partner with the analytics and product to help drive acquisition initiatives
• Prepare monthly/quarterly presentations to executives and other internal teams
• Ability to create end-to-end reporting and forecasting models that drive customer acquisition.
• Help develop processes and frameworks that will scale with a growing organization
• Help evaluate, integrate, and deploy tools critical to our success including -- tracking, attribution, ASO, analytics and monetization solutions.
• Stay current with all acquisition best practices and help disseminate this knowledge through the team.
We’re looking for:
• Proven track record in performance-based acquisition marketing.
• Demonstrable experience building a Consumer subscriber / user / customer base
• Multi country market exposure eg Europe, EMEA, global, etc.
• Strong leadership experience in building and developing marketing teams.
• Exceptional communication and interpersonal skills
• Intense curiosity, innovative, fun-loving & collaborative